This Is For...
Web designers who want to deliver results (not just websites) but their clients don’t have the budget.
Cheap websites are awful for everybody.
It’s time for change.
There Are Only 3 Ways To Increase Revenue
There are really only three ways to make more money as a web designer:
- Get more clients
- Charge higher rates
- Get the clients to buy more times
Upstream Questions cranks the volume on all three of these knobs.
Obviously, clients want results, not websites. Trying to shout “web design services” louder than everyone else just gets you lost in the noise – and it’s exhausting.
Changing your offer to focus on the specific business outcomes your clients want differentiates your business, boosts perceived value, and increases demand – more clients.
Most web designers only charge for implementation. They tend to give away their ideas and strategies for free either during the discovery meeting or in the proposal. Implementation is the least expensive component of the offer because it is widely available and easy to replace.
Knowing what to do is at least half the battle, just ask G.I. Joe. So, charging for both strategy and implementation will at least double your revenue — higher rates.
Buy More Times
The value is in the results which means in addition to the website there should also be a monthly plan that includes hosting, maintenance, and a marketing plan.
So, I’ll show you our Flip The Offer system to make sure you get recurring revenue from every client — buy more times.
Meet Some DoubleStackers
So far I’ve pitched two clients using the DoubleStack method and I’ve landed both of them. This week I got a contract for $13,500! High Five ✋
Brian – Intrepid
Who Am I?
I built my business doing this stuff for almost 20 years. I’m not regurgitating some half-baked junk I heard in someone else’s online course.
I’ve personally run hundreds of client meetings. I’ve launched three different businesses each of which generated over $1 million. I’ve landed 6 and 7-figure web development projects.
I’m the founder of DoubleStack where I’ve mentored hundreds of web designers showing them how to run a more profitable web design business with high-ticket, recurring revenue clients. Many of them are now landing their own five-figure clients.
To my knowledge, nobody has put more time and research into studying how to onboard high-ticket web design clients especially now that web design has been commoditized and most clients start out with low-budget pricing expectations.
I credit that experience for how I was able to come up with this new system that is both fundamentally different and that actually works.
Some of my students literally triple the value of their average project in one day just by changing their mindset and the questions they ask their clients.
This system works — guaranteed. If you don’t feel like it delivers 10X its value, it’s free.
Meet More DoubleStackers
Working with Lee enabled me to replace my full-time income in less than 8 months and now I’m on track to clear over $100,000 this year.
Alex – Mr. Website Designer
Pricing Web Design
The Commodity Problem
My clients can’t afford higher rates.
Most of the questions I get are about how to charge more because people have clients saying they won’t pay more.
The truth is, most clients can (and will – I see it all the time) pay more but they don’t want to overpay. In other words, they won’t buy a bad deal.
The secret is shifting from price based to value based web design.
Price Based Web Design
Price based web design is a price race to the bottom. This is how we’ve gotten to the point we are at now where anybody can get a website for under $500. It works like this.
A prospect sees you’re selling websites. They see other ways to get a website too (Upwork, Fiverr, other web designers, etc). To the untrained eye, they all look pretty decent. Of the ones that look basically the same, they buy the least expensive one.
The price goes so far down that only the thinnest margins remain. Only high-volume businesses (Wix, Squarespace, etc) can be successful.
Your marketing budget is nothing compared to theirs. You can’t afford to buy the leads for a high-volume web design business model. And, if you’re like me, you wouldn’t want to even if you could.
For solo web designers and small web design agencies, the answer isn’t high volume, it’s high-ticket.
Value Based Web Design
With a value-driven solution, your prospects see you as their path to getting measurable results in their business.
Let me repeat that point. Your prospects see YOU as their path to success — not the website — not the web design services — you.
The reason this is so much more profitable is just simple supply and demand. Demand is cranked up because people want results a lot more than they want “websites.” Supply is dialed way down because everyone else is shouting about “web design” while you are offering results.
Your clients are paying for the value of the results, not the cost of a website.
This is a categorical shift. Some call it moving from a red ocean with cutthroat competition to a blue ocean; clean with deep opportunity.
The Crazy Part
Either way (price based or value based) you are still doing the same work. The deliverable is still you doing the stuff you know how to do.
If there was a way to be 3x more profitable doing the same work, how much longer would you keep doing it the old way?
Work smarter not harder, right?
Meet More DoubleStackers
After a year of working with awful clients that didn’t pay well, I just landed a $12,000 project! I put together my proposal using the DoubleStack system, and when it came time for a meeting, they basically just said yes to everything!
Vanessa – Click Labs
Lee is the man! The DoubleStack program has reframed my client relationships and revolutionized how I secure business putting ME in the driver seat. I just landed a $26,200 client…what?!
Better Clients Are Upstream
Being downstream means connecting with your client late in their project development cycle when they are primarily looking for technical skills.
This is where most web designers meet their clients which means:
- Generic market (high competition)
- Focus on technical skills (selling websites)
- Low-budget prices (one-time projects)
Moving upstream means connecting with your client early in their project development cycle when they are thinking about and feeling stuck in their problems.
This is where the more successful web designers meet their clients which means:
- Targeted market (lower competition)
- Focus on results (serving clients)
- High-ticket prices (plus recurring revenue)
Better Results For Everyone
The purpose of this course is to show you how to move upstream to find better clients by offering them a value-driven solution.
Meet More DoubleStackers
I’ve been doing graphic/web design for 20 years but was only getting about $2,500 for my websites. After just a few weeks working with Lee, I’m now landing $10,000+ clients!
Rick Vegaz – Standout Graphix
Before DoubleStack I was charging around $3,500 per project. Now I’m landing clients over $10,000. Over the last three weeks, I’ve landed over $25,000 of new projects!
Gabe Gibitz – Blue Guru
What You Get
Upstream Questions is a 1-hour video course that shows you how to find better clients and drive better results by value pricing web design.
- How value pricing web design can more than triple the value of your work compared to just “selling websites.”
- How to get the client to commit to the project BEFORE you spend time working on the proposal.
- What metrics to look for in high-value clients
- 5 red flags for unqualified leads
- How to set budget expectations through price anchoring
- How to get paid for strategy (not just your skills)
- The difference between what you ask established businesses vs. start-ups
- and more…
What’s NOT Included
I’m not interested in packing this course with stuff you don’t need that’s going to waste your time. This is all about results and getting them fast.
Some people are more than tripling the value of their average projects in one day by applying Upstream Questions to their business.
- You don’t need 30+ modules of online courses
- No 250 page workbooks or PDFs
- No fluff that takes forever to get through
Value Pricing Calculator
Enter in the details for the project and the calculator will give you a value-based price range for the project.
You will get a price range for the initial build as well as what you should charge for the monthly retainer to make sure both you and the client are getting a great deal.
Live 1:1 Call With Me
For a limited time, I’m offering a free 30-minute Zoom call with me.
Why am I giving away free calls?
I hate seeing good web designers cutting their rates when they could be raising them.
I care about you. I was you and this is what I wish someone had done for me.
Frequently Asked Questions
I don’t like selling, will this still work?
I don’t like selling either. I prefer telling people how I can serve them and then letting them decide what’s best for them.
Upstream Questions shows you how to demonstrate your value without being pushy and without ever feeling “salesy.”
Will this help me package and price my work?
Yes. We will go over price anchoring as well as how to think through what you want to include in your packages.
How is this different from what I’m already doing?
The main point is to make you more profitable.
To do that, we’re going to focus on five things.
- How to work with fewer clients at a higher price so you don’t have to generate leads all the time.
- How to get recurring revenue from every client which brings more stability to your cash flow.
- How to keep the focus on serving (not selling) which results in higher-paying, more satisfied, better clients.
- How to get the client to commit to the project at the price you want before working on the proposal saving you tons of time.
- How to maximize your value by charging for strategy rather than giving away all your ideas for free and only charging for implementation.
I’m great at landing clients once we meet, do I need this?
I literally guarantee that this course will increase the value of your projects. If you’re already great at landing clients, value pricing your work will help you land clients at higher price points while also making sure you’re getting recurring revenue from every client.
What if my clients can’t afford higher prices?
From my experience, most of the time clients have the ability to afford higher prices but they don’t want to overpay for a website.
This course will show you how to identify qualified clients even if they start out asking for a low-cost website. You’ll also discover how to identify unqualified leads before you waste time working on their proposals.
Occasionally, there will be clients who legitimately can’t afford a high-end package but they are still good clients. For those situations, here are three ways to serve clients with small budgets .
Is there a guarantee?
Yes. I back this up with my 10X ROI money-back guarantee.
If you don’t feel like this course delivers 10X its value, it’s free. That’s my promise to you.
100% Money-Back Guarantee
It’s the best little investment you’ve ever made – or it’s free.
Regular Price: $497
100% Money-Back Guarantee
10X ROI Guarantee!
You Can’t Go Wrong.
If you don’t think you’ve gotten 10X the value, just let me know.
What People Are Saying
Here are a few comments from when I mentioned this course in our Facebook group.